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Unexpected

Global Branding Design

EXPERTISE

Yang Rutherford create,
re-launch and communicate
outstanding luxury, premium
and niche brands.

PASSIONATE

Our founding partners
have been pursuing
creative excellence and
innovation for some of
the world's largest and
smallest organisations
for over 26 years.

strategic

Our team works closely with clients
to define the strategies, ideas and actions
needed to deliver commercial success
in an ever changing world.

East & West

Our European and Asian offices work as one on every project

COMPELLING

We have earned a reputation
for connecting brands to people
through memorable and emotional
creative at every touchpoint.

CONCISE

Often it’s what
we don’t say
that speaks
volumes.

R&D

We create and produce
rare and distinctive
customer experiences
because - although time
consuming to research
and develop - they make
our clients stand out.

Services

Brand Strategy:
Market Insight
Brand DNA
Positioning
Brand Expression
Naming

Brand Design:
Identity
Brand Language
Environment
Packaging
Print
Publication
Structural Design
Signage

Communication:
Advertising
Brand Experience
Marketing Collateral
Website & Interactive
Art Direction
Film & Photography
Copywriting
Theming
Guidelines

COPYRIGHT

No part of this website, designs, layouts or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of Yang Rutherford.
© 2014 Yang Rutherford.
All Rights Reserved.

our clients

Select a client or project to view our work

Hospitality

A Curious Group of Hotels

City of Dreams

Cowley Manor

EAST Hotels

EAST Beijing

Hotel Icon

Hyde Hotels

Langham Hospitality Group

L'Hotel Paris

Marco Polo Hotels

New World Hospitality

Niccolo Hotels

Rediscovered

Rosewood Hotels and Resorts

Sands Casino & Resorts

Shangri-La Magazine

Swire Hotels

The Opposite House

The Upper House

The Workshop

Restaurants Clubs Bars

Above & Beyond

Bei

Domain

Duddell's

Feast

Green

Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

Xian

Real Estate

226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

Summer Group

Swire Properties

Unitech Group

Winfield

World Resorts

Wharf Holdings

Fashion & Retail

Debenhams

Gee

Givenchy

Hugo Boss

Josephine Home

LVMH

Moss Bros Group

Ozwald Boateng

Pacific Place

Products & Services

Essenza Style

KEF Blade

KEF Connects

KEF LS50

KEF R-Series

KEF The Fifty

KEF The Reference

KEF X300

KEF E-Series

KEF M-Series

Ozwald Boateng Fragrance

RDA Organic

Finance & Institutions

Advent International

American Express

Argentum Consulting

Casa Dei Bambini

CIS Hangzhou

CIS Hong Kong

Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

Others

10 Design

Aedas

RMJM

South China Morning Post

Strata

SCMP Style Magazine

Urban Rock

our world

Global projects from
two timezones.

Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
map

London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
map