MARCH 2015

Yang Rutherford Appoint Middle East Director

DUBAI - Yang Rutherford are pleased to announce Carole Laugier has been appointed as Middle East Director to head up the Dubai office bringing with her over 25 years of strategic interactive branding experience.

Carole started her career as a designer in corporate communications in America. After obtaining her Masters in Design and Technology at Central Saint Martins (UAL) London, England, she developed pioneering concepts and technology for brand management systems whilst working at Identica. She has headed new media and interactive departments servicing blue chip clients such as Coutts, NatWest, Vodafone, Diageo, National Power, Aeroflot and Universal.

Based in Dubai for the last 10 years, Carole has been consulting on branding projects across many business sectors from private investment clients to luxury brands in the Middle East. She will bring invaluable regional knowledge and understanding to compliment the agency’s international skills and portfolio.


New Business Traveller Hotels for Langham Hospitality

As part of Langham Hospitality’s global expansion plan, Yang Rutherford have been commissioned to help create a new upscale hospitality brand for business travellers in mainland China. The project includes developing a robust, distinctive brand strategy as well as creating the brand identity system, brand image library and launch advertising campaign. This exciting project is well advanced and will be announced in 2015.


360 strategic branding for Niccolo by Marco Polo

Hong Kong based Marco Marco Polo Hotels appointed Yang Rutherford to create its first new brand since 1986. Niccolo by Marco Polo, a luxury hotel offer for mainland China, will set a new benchmark in style and hospitality for the company and will open its first doors in Chengdu next year. Our holistic approach not only includes creating the brand DNA, positioning, naming, visual identity system, film and brand photography - but also extends to consultancy on architecture, interior design, art and beyond. With its mantra ‘New Encounters. Timeless pleasures’, we are helping to shape a distinctive offer which will deliver some very new guest experiences while offering highly attentive service from another golden era in luxury travel.


Branding for Specialty Metals Resources

Yang Rutherford has named, and branded Specialty Metals Resources -
a leading industrial enterprise active in the mining, trading and marketing
of Cobalt, Copper, Nickel, Tungsten and Tantalum intermediates as well as providing end products. In addition to the fresh name and corporate identity, SMR also wanted an effective new digital platform to communicate their dynamic business expansion into new markets from their long-term
footholds in Africa and China.


YR appoints Director of Insight and Brand Strategy

Joining from Brand Union Hong Kong, where she headed up the strategy practice, we’re delighted to welcome Sara Tang as our new Director of Insight and Brand Strategy. Originally from Singapore, Sara has more than a decade of client experience working across both Southeast Asia and Greater China, and offers a deep understanding of the hospitality, property and financial service sectors. This senior appointment significantly strengthens Yang Rutherford’s strategic capabilities and will help us provide ever more insight-led luxury consultancy.

our clients

Select a client or project to view our work


A Curious Group of Hotels

City of Dreams

Cordis Hotels

Cowley Manor

EAST Hotels

EAST Beijing

Hotel Icon

Hyde Hotels

Langham Hospitality Group

L'Hotel Paris

Marco Polo Hotels

New World Hospitality

Niccolo Hotels


Rosewood Hotels and Resorts

Sands Casino & Resorts

Shangri-La Hotels & Resorts

Swire Hotels

The Opposite House

The Upper House

Restaurants Clubs Bars

Above & Beyond







Le Restaurant Paris

Punk - Beijing



The Market


Real Estate


Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands


Nan Fung Group

New World Development

Ocean 3651

Summer Group

Swire Properties

Unitech Group


World Resorts

Wharf Holdings

Fashion & Retail




Hugo Boss

Josephine Home


Moss Bros Group

Ozwald Boateng

Pacific Place

Finance & Institutions

Advent International

American Express

Argentum Consulting

Casa Dei Bambini

CIS Hangzhou

CIS Hong Kong

Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds


10 Design



South China Morning Post


SCMP Style Magazine

Urban Rock

our world

Global projects from
three timezones.

Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262


25 Chelsham Road
London SW4 6NR
Tel +44 207 622 5788


PO Box 211578
Dubai, UAE
T +971 52 522 0560