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NOVEMBER 2014

New Business Traveller Hotels for Langham Hospitality

As part of Langham Hospitality’s global expansion plan, Yang Rutherford have been commissioned to help create a new upscale hospitality brand for business travellers in mainland China. The project includes developing a robust, distinctive brand strategy as well as creating the brand identity system, brand image library and launch advertising campaign. This exciting project is well advanced and will be announced in 2015.

OCTOBER 2014

YR appoints Director of Insight and Brand Strategy

Joining from Brand Union Hong Kong, where she headed up the strategy practice, we’re delighted to welcome Sara Tang as our new Director of Insight and Brand Strategy. Originally from Singapore, Sara has more than a decade of client experience working across both Southeast Asia and Greater China, and offers a deep understanding of the hospitality, property and financial service sectors. This senior appointment significantly strengthens Yang Rutherford’s strategic capabilities and will help us provide ever more insight-led luxury consultancy.

If you are developing a new brand or are looking for market insight, please contact sara@yangrutherford.com

OCTOBER 2014

360 strategic branding for Niccolo by Marco Polo

Hong Kong based Marco Marco Polo Hotels appointed Yang Rutherford to create its first new brand since 1986. Niccolo by Marco Polo, a luxury hotel offer for mainland China, will set a new benchmark in style and hospitality for the company and will open its first doors in Chengdu next year. Our holistic approach not only includes creating the brand DNA, positioning, naming, visual identity system, film and brand photography - but also extends to consultancy on architecture, interior design, art and beyond. With its mantra ‘New Encounters. Timeless pleasures’, we are helping to shape a distinctive offer which will deliver some very new guest experiences while offering highly attentive service from another golden era in luxury travel.

OCTOBER 2014

Branding for Specialty Metals Resources

Yang Rutherford has named, and branded Specialty Metals Resources -
a leading industrial enterprise active in the mining, trading and marketing
of Cobalt, Copper, Nickel, Tungsten and Tantalum intermediates as well as providing end products. In addition to the fresh name and corporate identity, SMR also wanted an effective new digital platform to communicate their dynamic business expansion into new markets from their long-term
footholds in Africa and China.

SEPTEMBER 2014

Launching The Dalat at 1200 Country Club

Located in the highlands of Vietnam, the world’s first Country Club to become an accredited Asian Tour Destination is now open for membership (http://www.dalat1200.com). Yang Rutherford devised the brand strategy, name, identity and marketing materials for this premier 2,100 acre lakeland estate that will soon be hosting Asian Tour events with price money in excess of US$1,000,000. We wish The Dalat at 1200 lots of success.

our clients

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Restaurants Clubs Bars

Above & Beyond

Bei

Domain

Duddell's

Feast

Green

Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

Xian

Real Estate

226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

Summer Group

Swire Properties

Unitech Group

Winfield

World Resorts

Wharf Holdings

Fashion & Retail

Debenhams

Gee

Givenchy

Hugo Boss

Josephine Home

LVMH

Moss Bros Group

Ozwald Boateng

Pacific Place

Finance & Institutions

Advent International

American Express

Argentum Consulting

Casa Dei Bambini

CIS Hangzhou

CIS Hong Kong

Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

Others

10 Design

Aedas

RMJM

South China Morning Post

Strata

SCMP Style Magazine

Urban Rock

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Global projects from
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Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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