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The Dàlat at 1200

Vietnam's pre-eminent Country Club and Estate

The Great Escape

The Dàlat at 1200 is the world's first Country Club and Private Estate to become an accredited Asian Tour Destination. Located 1200 metres above sea level, close to the city of Dàlat in Vietnam, the club features the first 18-hole Stadium Championship Course of its kind, an Asian Tour Performance Golf Institute and an exciting new breed of clubhouse.

The Dàlat at 1200 is also a private residential estate focussed on providing active, healthy family living. Set around a magnificent lake, the 2,100 acre site includes a tennis centre, horse stables and organic farm. Surrounded by breathtaking alpine mountains, forests, rivers, lakes and waterfalls, there are biking, hiking, canyoning, mountaineering, canoeing and rafting opportunities all around.

The Solution

Yang Rutherford were asked by the owners to formulate an intelligent, compelling strategy for this luxury brand of firsts - as well as naming it and designing the elegant, yet bold, identity system and marketing materials, including the website www.dalat1200.com.

Scope

Re-Branding
Brand DNA
Brand Strategy
Naming
Positioning
Identity design
Brochure
Website
Membership pack
Copywriting

The Client Comments

Brand creation and Marketing is one of those 'black arts' and anyone who says any different surely doesn’t understand the power of strong brand recognition or good marketing. Yang Rutherford helped us define where we wanted to be in the market and then positioned us there perfectly. For any company who is looking to create a brand, or for an existing brand who is looking to update, polish or re-position themselves, we would say that Yang Rutherford would be the first and only choice.

Mr C.J.Corman
The Dalat at 1200

our clients

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The Dalat at 1200

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