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Communications

hospitality

EAST BRAND PHOTOGRAPHY

100 images bring brand to life

Be yourself

EAST is a group of lifestyle business hotels who do things a little differently. It's all about offering a wonderfully balanced approach to life. When it's time for work, EAST is firmly plugged into the business landscape - their properties are located in the heart of Hong Kong, Beijing and Miami's leading commercial districts. When it's time for fun, EAST radiates energy from its seriously lively bars, cool clubs, neighbourhood cafes and naturally engaging staff.

Swire Hotels asked Yang Rutherford to capture the EAST spirit - spontaneous, natural, fun and engaging - with a series of nearly 100 images. Shooting more than 15,000 frames, over five busy high tempo days, we created a bank of images that do just that. Slightly instagram, and very unpredictable in nature, the images appear as if captured by guests themselves. Lively and, at times, a little mad, the photographs speak volumes for this wonderfully unstuffy, vibrant brand of hotels.


Scope

Concepts
Art Direction
Photography
Location
Styling
Retouching
Editing

team

Come rain or shine

Brand design

East, Beijing

Signage system

Brand design

Feast - Food by EAST

Branding a neighbourhood cafe

Brand design

Communications

The Opposite House

Communicating a vibrant luxury hotel

Brand strategy

Brand design

Communications

Swire Hotels

Creating a new luxury hotel group

Brand design

Xian

Beijing bar and club

Brand design

Sugar

The slinky rooftop bar and lounge

Brand design

HAGAKI

Contemporary Japanese restaurant

Brand design

The Workshop

Branding Beijing's conference centre

Brand design

Communications

The Upper House

Branding a flagship hotel

Brand design

Domain

Business hub

Brand design

Communications

Pacific Place

Relaunching the iconic mall

our clients

Select a client or project to view our work

Hospitality

A Curious Group of Hotels

Atabey - Exumas

City of Dreams

Cordis Hotels

Cowley Manor

EAST Beijing

EAST Hong Kong

EAST Hotels

EAST Miami

Hotel Icon

Hyde Hotels

Langham Hospitality Group

Ledunfly Hospitality

L'Hotel Paris

Little Tai Hang

Marco Polo Hotels

New World Hospitality

Niccolo Hotels

Rediscovered

Rosewood Hotels and Resorts

Sands Casino & Resorts

Shangri-La Hotels & Resorts

Swire Hotels

The Murray

The Opposite House

The Upper House

U Hotels

Restaurants & Clubs

Above & Beyond

Bei

Domain

Duddell's

Feast

Green

Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

The Workshop

ThéATRE

Xian

Real Estate

226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

ONE Limassol

Pafilia

Summer Group

Swire Properties

Unitech Group

VinaCapital

Wheelock Properties

Winfield

World Resorts

Fashion & Retail

Debenhams

Gee

Givenchy

Hugo Boss

Josephine Home

Lowndes London

LVMH

Moss Bros Group

Ozwald Boateng

Pacific Place

Finance & Institutions

Advent International

American Express

Argentum Consulting

Casa Dei Bambini

CIS Hangzhou

CIS Hong Kong

Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

Others

10 Design

Aedas

RMJM

South China Morning Post

Strata

SCMP Style Magazine

Urban Rock

our world

Global projects from
three timezones.

Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
UK
Tel +44 207 622 5788
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Dubai

PO Box 211578
Dubai, UAE
T +971 52 522 0560