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Signage
Form to function
East, Beijing
Signage system
A beacon of light
EAST Beijing is the new 369-room business lifestyle hotel from Swire Hotels. Yang Rutherford designed the hotel's signage and way-finding system, which includes sculptural lettering, sleek oblong directional signs, four branded restaurant entrances, bar and function outlets and a digital info-graphic wall in the business centre.
Using East's signature orange dash, which shoots eastward circling the building, an eye-catching illuminated rooftop LED sign was also developed. This piece of primary signage clearly marks East out from a busy Beijing skyline - albeit in an understated manner befitting the brand's aesthetic.
Scope
Exterior Signage
Interior Signage
Way-finding System
our clients
Select a client or project to view our work
Hospitality
A Curious Group of Hotels
City of Dreams
C Side
EAST Hong Kong
Sands Casino & Resorts
Shangri-La Magazine
Restaurants & Bars
Bei
Green
Le Restaurant Paris
Punk - Beijing
Sureno
The Market
Real Estate
Blake's Advisors
BLV Realty Organisation Inc
Chow Tai Fook
CTF Guanghzou
Fantasia Holdings
Gammon Construction
Nan Fung Group
New World Development
Summer Group
Swire Properties
Unitech Group
World Resorts
Fashion & Retail
Debenhams
Gee
Hugo Boss
LVMH
Moss Bros Group
Products & Services
KEF The Fifty
KEF X300
Finance & Institutions
Advent International
American Express
Argentum Consulting
Casa Dei Bambini
Habour Business Forum
Hong Kong Government
Made in Africa Foundation
Mirae Asset
our world
Global projects from
two timezones.
Hong Kong
13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London
25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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No part of this website, designs, layouts or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of Yang Rutherford. © 2013 Yang Rutherford. All Rights Reserved.