Effortless

Effortless Luxury Living

Essenza Style is an international lifestyle, design and property development company with a portfolio of real estate in the world's most desirable locations. They specialise in providing the wealthy elite with rare homes that feature opulent bespoke interiors and almost impossible to secure concierge services.

Yang Rutherford developed Essenza Style's distinctive marque along with a luxurious, sensual website that celebrates an attention to fine detailing common to all their properties and services. We also designed personalised luggage tags and key fobs for the owners of each new home.

As a part of the launch strategy we published a small book featuring the world's rarest and most unique experiences from A to Z. The limited edition miscellany of the extraordinary was designed to capture the attention of extremely wealthy individuals and to fire their imagination. Spanning from 'A' for Adventure (a dive to see the Titanic), to 'B' for the world's most expensive magnetic floating bed to 'Z' for the zip codes of the world's most exclusive addresses, the book shares Essenza Style's own brand aspiration.