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A new icon

Unlike any other

Brand strategy

Brand design

Communications

hospitality

Hotel Icon

Creating an new icon

A hotel unlike any other

If ever a hotel could lay claim to such a brave name - not to mention bold strapline - it would be one designed by Terence Conran, Rocco Yim, William Lim, Vivienne Tam, Barney Cheng and Patrick Blanc. It would also house one of the world's only integrated teaching facilities, with over 2,000 students, and it would be an unrivalled showcase for Hong Kong's culture.

From the unequivocal brand statement – Unlike any other – to the sleek identity system and engaging guest items, Yang Rutherford's creative vision is very much in evidence at Hotel Icon. Starting from the ground upwards, founding partners Jimmy Yang and Andrew Rutherford spent sixteen months helping to strategise, design and build the Icon brand. The substantial body of creative work includes the naming and visual identity design of all three hotel restaurants: Above & Beyond, The Market and Green. It also includes the website, hotel brand book and brochure as well as the many, many guest items.

Since its opening Hotel Icon has enjoyed considerable critical acclaim and business success. 

Scope

Refining Brand Strategy
Brand Book
Logotype
Brand Language
Guideline
Naming
Restaurant Identities
Restaurant Items
Packaging
Website
Copywriting
In-room Items
Marketing Collateral

Client Comments

“Yang Rutherford work with the utmost thought and insight, pushing the boundaries to create an inspirational brand. Their work is beautifully presented and always makes you think and smile”.

Richard Hatter
General Manager &
Adjunct Associate Professor

Brand strategy

Brand design

Above & Beyond

Hotel club and restaurant

our clients

Select a client or project to view our work

Hospitality

A Curious Group of Hotels

City of Dreams

Cowley Manor

EAST Hotels

EAST Beijing

Hotel Icon

Hyde Hotels

Langham Hospitality Group

L'Hotel Paris

Marco Polo Hotels

New World Hospitality

Niccolo Hotels

Rediscovered

Rosewood Hotels and Resorts

Sands Casino & Resorts

Shangri-La Magazine

Swire Hotels

The Opposite House

The Upper House

The Workshop

Restaurants Clubs Bars

Above & Beyond

Bei

Domain

Duddell's

Feast

Green

Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

Xian

Real Estate

226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

Summer Group

Swire Properties

Unitech Group

Winfield

World Resorts

Wharf Holdings

Fashion & Retail

Debenhams

Gee

Givenchy

Hugo Boss

Josephine Home

LVMH

Moss Bros Group

Ozwald Boateng

Pacific Place

Products & Services

Essenza Style

KEF Blade

KEF Connects

KEF LS50

KEF R-Series

KEF The Fifty

KEF The Reference

KEF X300

KEF E-Series

KEF M-Series

Ozwald Boateng Fragrance

RDA Organic

Finance & Institutions

Advent International

American Express

Argentum Consulting

Casa Dei Bambini

CIS Hangzhou

CIS Hong Kong

Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

Others

10 Design

Aedas

RMJM

South China Morning Post

Strata

SCMP Style Magazine

Urban Rock

our world

Global projects from
two timezones.

Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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