menu
菜单

Enchanting

Neighbourhood

Brand design

hospitality

Little Tai Hang

The antidote to soulless short stays

Characterful short stays ...

... in the most charming neighbourhood
of the world’s most colourful city.

Tucked away on a Tai Hang street corner next to Hong Kong’s Victoria Park is one of the city’s most enchanting hidden gems: Little Tai Hang. Part serviced residences, part hotel, part neighbourhood hangout Little Tai Hang is a magnet for locals who are in the know and savvy travellers who want to experience authentic Hong Kong. With its quiet residences, beguiling alfresco eateries and lively bars Little Tai Hang offers an alternative to mainstream modern big city living. Quirky, surprising and full of local story, its lovingly curated living spaces and lifestyle experiences reflect the unique vibe of Tai Hang (dubbed “Hong Kong’s next SoHo”). There aren’t many places that can replicate the neigbourhoods’s cool, chilled out community vibe. Little Tai Hang is also a home-from-home for business travellers seeking an antidote to the typical soulless corporate stay.

The closely-knit neighbourhood identity

The brand identity designed by Yang Rutherford is a snapshot of Little Tai Hang's closely-knit neighbourhood with its mixture of authentic, friendly characters. From the quirky cafe owners, chic boutique proprietors, edgy designers and architects who’ve made the area home - to the original residents, car repairers, energetic street restaurateurs and neighbourhood cyclists, Little Tai Hang celebrates community life. The system will be expanded to include more characters in the near future for the purposes of creating unique marketing, advertising and guest collaterals.

Scope

Brand Story
Brand Naming
Character Creation
Brand Identity
Brand Guideline

THE TAI HANG FIRE DRAGON

TAI HANG STREET WORKER

THE LOCAL TOUCH

We were very pleased to collaborate with South China Morning Post cartoonist Harry Harrison on the identity and supporting characters. Harry is a longtime resident of Hong Kong who captures the city's many stories and spirit succinctly with his daily visual commentary.

our clients

Select a client or project to view our work

Hospitality

A Curious Group of Hotels

Atabey - Exumas

City of Dreams

Cordis Hotels

Cowley Manor

EAST Beijing

EAST Hong Kong

EAST Hotels

EAST Miami

Hotel Icon

Hyde Hotels

Langham Hospitality Group

Ledunfly Hospitality

L'Hotel Paris

Little Tai Hang

Marco Polo Hotels

New World Hospitality

Niccolo Hotels

Rediscovered

Rosewood Hotels and Resorts

Sands Casino & Resorts

Shangri-La Hotels & Resorts

Swire Hotels

The Murray

The Opposite House

The Upper House

U Hotels

Restaurants & Clubs

Above & Beyond

Bei

Domain

Duddell's

Feast

Green

Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

The Workshop

ThéATRE

Xian

Real Estate

226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

ONE Limassol

Pafilia

Summer Group

Swire Properties

Unitech Group

VinaCapital

Wheelock Properties

Winfield

World Resorts

Fashion & Retail

Debenhams

Gee

Givenchy

Hugo Boss

Josephine Home

Lowndes London

LVMH

Moss Bros Group

Ozwald Boateng

Pacific Place

Finance & Institutions

Advent International

American Express

Argentum Consulting

Casa Dei Bambini

CIS Hangzhou

CIS Hong Kong

Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

Others

10 Design

Aedas

RMJM

South China Morning Post

Strata

SCMP Style Magazine

Urban Rock

our world

Global projects from
three timezones.

Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
map

London

25 Chelsham Road
London SW4 6NR
UK
Tel +44 207 622 5788
map

Dubai

PO Box 211578
Dubai, UAE
T +971 52 522 0560