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Command the horizon

Brand strategy

Brand design

Communications

real estate

ONE Limassol

Branding Europe's tallest seafront tower

Command the horizon

Just once in a while is there a real estate development that can properly lay claim to being in a class of its own. ONE is not only the tallest seafront residential tower of its kind in Europe, its address on Limassol's prime riviera frontage is the most sought-after in Cyprus. A landmark of progress, recognisable from anywhere in the city, the luxury development features a striking curved design from the architectural minds behind Dubai’s Burj Al Arab. ONE is an origination far beyond a collection of luxury residences; it is an extraordinary expression of pure pleasure, of vision, space, light and quality. Added to the benefit of automatic EU citizenship, the opportunity ONE presents for investment is unique.

Developing a list of potential names that included eloquent reference to the tower's arching exterior lines, its vertical journey, prime location and unprecedented views, Yang Rutherford ultimately recommended a name that immediately communicates the singularity of vision to customers hailing from non-English speaking regions such as The Middle East, as well as the countries of Russia and China. Being so readily understandable to all, ONE effortlessly achieves this.


...

Our Brand Position statement 'Command the horizon with uninterrupted views from the tallest residential seafront tower in Europe' concisely communicates two of the tower's legitimate claims to pre-eminence and points upwards to a lifestyle above that offered by rivals.

Yang Rutherford's scope of work included designing ONE's strikingly simple, clean typographic identity form deliberately devoid of complex iconography or visual clutter. We conceived, wrote and designed a highly-detailed and informative 80-page hard cover book to accompany separate floor plans inside a sleek outer sleeve. When sat side by side, edge to edge in the sales Pavilion, these sleeves create a wall of ONE identities. Add to this the launch advertising campaign, video storyboarding, website design and sales presentation, ONE is another example of Yang Rutherford’s ability to take a project from early strategic brand work through to the marketing, sales and advertising stages.

Scope

Naming
Brand Position
Brand Identity
Brochure Design
Website Design
Site Hoarding
Identity Guidelines

Hoarding

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Hospitality

A Curious Group of Hotels

Atabey - Exumas

City of Dreams

Cordis Hotels

Cowley Manor

EAST Beijing

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EAST Miami

Hotel Icon

Hyde Hotels

Langham Hospitality Group

Ledunfly Hospitality

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Little Tai Hang

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Niccolo Hotels

Rediscovered

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The Opposite House

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Bei

Domain

Duddell's

Feast

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Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

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ThéATRE

Xian

Real Estate

226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

ONE Limassol

Pafilia

Summer Group

Swire Properties

Unitech Group

VinaCapital

Wheelock Properties

Winfield

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Josephine Home

Lowndes London

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Ozwald Boateng

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Casa Dei Bambini

CIS Hangzhou

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Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

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10 Design

Aedas

RMJM

South China Morning Post

Strata

SCMP Style Magazine

Urban Rock

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Global projects from
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Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
UK
Tel +44 207 622 5788
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Dubai

PO Box 211578
Dubai, UAE
T +971 52 522 0560