Engineered

Creating for a designer

Synonymous with sharp, innovative tailoring for celebrities, business leaders, and opinion formers, Ozwald Boateng is credited with revolutionising British tailoring and spurring Savile Row's influence on menswear globally. His ability to unify the classical tenets of bespoke tailoring with a unique sense of colour, cut and detail has allowed him to create a distinctive, easily recognisable and widely acclaimed style.

Over two decades Yang Rutherford has worked closely with Ozwald Boateng developing his brand presence from the early Portobello Road studio to Savile Row. From his timeless identity to themed invitations for numerous fashion shows, and the packaging for his suits and accessories, we created Boateng's brand signature. Colour coded lookbooks for different seasons give a coherent look while the use of glowing yellow, silver and gold signage all become part of that story.

Innovative projects along the way include creating a unique bespoke perfume, where two compatible scents are mixed on the body, designing the exclusive World Card for Coutts bank, Ozwald's 25th Anniversary campaign and an identity for his Made in Africa Foundation.