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Building a fashion brand

Brand design

Communications

fashion & retail

Ozwald Boateng

Building a fashion brand

Creating for a designer

Synonymous with sharp, innovative tailoring for celebrities, business leaders, and opinion formers, Ozwald Boateng is credited with revolutionising British tailoring and spurring Savile Row's influence on menswear globally. His ability to unify the classical tenets of bespoke tailoring with a unique sense of colour, cut and detail has allowed him to create a distinctive, easily recognisable and widely acclaimed style.

Over two decades Yang Rutherford has worked closely with Ozwald Boateng developing his brand presence from the early Portobello Road studio to Savile Row. From his timeless identity to themed invitations for numerous fashion shows, and the packaging for his suits and accessories, we created Boateng's brand signature. Colour coded lookbooks for different seasons give a coherent look while the use of glowing yellow, silver and gold signage all become part of that story.

Innovative projects along the way include creating a unique bespoke perfume, where two compatible scents are mixed on the body, designing the exclusive World Card for Coutts bank, Ozwald's 25th Anniversary campaign and an identity for his Made in Africa Foundation.


Scope

Identity
Packaging
Advertising
Art direction
Invitations
Lookbooks
Tailoring Booklet
Website
Products

Brand strategy

Brand design

Communications

Ozwald Boateng Perfume

Bespoke innovation

Brand strategy

Brand design

Communications

Coutts World Card

Global rebranding

Brand design

Givenchy

Designs for Paris fashion week

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Domain

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226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

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Unitech Group

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Mirae Asset

Tiger Cub Funds

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10 Design

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South China Morning Post

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SCMP Style Magazine

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our world

Global projects from
two timezones.

Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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