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RDA Organic is a young award-winning juice and smoothie company. Yang Rutherford extended its already successful branded range by creating and launching an entirely new 100% organic juice for kids. From initial concepts and naming, to the creation of a variety of playful Squeeezy and Sqqquishy characters, we delivered a new brand full of energy and natural vibrance. It has since won awards for World Juice Innovation and for Fresh Ideas.
Concept
Character Creation
Naming
Packaging
A Curious Group of Hotels
Atabey - Exumas
City of Dreams
EAST Hong Kong
Jacada
Langham Hospitality Group
Ledunfly Hospitality
Marco Polo Hotels
Sands Casino & Resorts
Shangri-La Hotels & Resorts
Sino Hotels
Bei
Green
Le Restaurant Paris
Punk - Beijing
Sureno
The Market
Blake's Advisors
CTF Finance Centre - Guangzhou
CTF Finance Centre - Tianjin
Fantasia Holdings
Gammon Construction
Hoiana
Little Tai Hang
Nan Fung Group
New World Development
Pafilia
Passion Project
Summer Group
Swire Properties
Chow Tai Fook
Debenhams
Gee
Hugo Boss
LVMH
Moss Bros Group
KEF Connects
KEF The Fifty
KEF X300
Smartzi
Advent International
American Express
Argentum Consulting
Casa Dei Bambini
Habour Business Forum
Hong Kong Government
Made in Africa Foundation
Mirae Asset
The Client Comments
"The work that Yang Rutherford undertook for us in the development of the RDA Organic Sqqquishy and Squeeezy range allowed the brand to move seamlessly into the kids drinks and snacking market whilst maintaining the integrity of the brand. The packaging was highly regarded by trade, has great impact at point of sale and more importantly, loved by kids."
Patrick O'Flaherty
Managing Director