SQQQUSIHY

Organic fun for kids

Brand design

products & services

RDA Organic

Creating a new juice for kids

Squeeeeze me

RDA Organic is a young award-winning juice and smoothie company. Yang Rutherford extended its already successful branded range by creating and launching an entirely new 100% organic juice for kids. From initial concepts and naming, to the creation of a variety of playful Squeeezy and Sqqquishy characters, we delivered a new brand full of energy and natural vibrance. It has since won awards for World Juice Innovation and for Fresh Ideas.

Scope

Concept
Character Creation
Naming
Packaging

The Client Comments

"The work that Yang Rutherford undertook for us in the development of the RDA Organic Sqqquishy and Squeeezy range allowed the brand to move seamlessly into the kids drinks and snacking market whilst maintaining the integrity of the brand. The packaging was highly regarded by trade, has great impact at point of sale and more importantly, loved by kids."

Patrick O'Flaherty
Managing Director

all projects

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