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SQQQUSIHY
Organic fun for kids
RDA Organic
Creating a new juice for kids
Squeeeeze me
RDA Organic is a young award-winning juice and smoothie company. Yang Rutherford extended its already successful branded range by creating and launching an entirely new 100% organic juice for kids. From initial concepts and naming, to the creation of a variety of playful Squeeezy and Sqqquishy characters, we delivered a new brand full of energy and natural vibrance. It has since won awards for World Juice Innovation and for Fresh Ideas.
Scope
Concept
Character Creation
Naming
Packaging
our clients
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A Curious Group of Hotels
City of Dreams
Langham Hospitality Group
Marco Polo Hotels
Sands Casino & Resorts
Shangri-La Magazine
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Bei
Green
Le Restaurant Paris
Punk - Beijing
Sureno
The Market
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Blake's Advisors
Chow Tai Fook
Fantasia Holdings
Gammon Construction
Nan Fung Group
New World Development
Summer Group
Swire Properties
Unitech Group
World Resorts
Wharf Holdings
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Debenhams
Gee
Hugo Boss
LVMH
Moss Bros Group
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KEF The Fifty
KEF X300
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Advent International
American Express
Argentum Consulting
Casa Dei Bambini
Habour Business Forum
Hong Kong Government
Made in Africa Foundation
Mirae Asset
our world
Global projects from
two timezones.
Hong Kong
13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London
25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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No part of this website, designs, layouts or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of Yang Rutherford. © 2014 Yang Rutherford. All Rights Reserved.
The Client Comments
"The work that Yang Rutherford undertook for us in the development of the RDA Organic Sqqquishy and Squeeezy range allowed the brand to move seamlessly into the kids drinks and snacking market whilst maintaining the integrity of the brand. The packaging was highly regarded by trade, has great impact at point of sale and more importantly, loved by kids."
Patrick O'Flaherty
Managing Director