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SQQQUSIHY
Organic fun for kids
RDA Organic
Creating a new juice for kids
Squeeeeze me
RDA Organic is a young award-winning juice and smoothie company. Yang Rutherford extended its already successful branded range by creating and launching an entirely new 100% organic juice for kids. From initial concepts and naming, to the creation of a variety of playful Squeeezy and Sqqquishy characters, we delivered a new brand full of energy and natural vibrance. It has since won awards for World Juice Innovation and for Fresh Ideas.
Scope
Concept
Character Creation
Naming
Packaging
our clients
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City of Dreams
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Shangri-La Magazine
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Bei
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Punk - Beijing
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Blake's Advisors
Chow Tai Fook
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our world
Global projects from
two timezones.
Hong Kong
13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London
25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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No part of this website, designs, layouts or any of its contents may be reproduced, copied, modified or adapted, without the prior written consent of Yang Rutherford. © 2014 Yang Rutherford. All Rights Reserved.
The Client Comments
"The work that Yang Rutherford undertook for us in the development of the RDA Organic Sqqquishy and Squeeezy range allowed the brand to move seamlessly into the kids drinks and snacking market whilst maintaining the integrity of the brand. The packaging was highly regarded by trade, has great impact at point of sale and more importantly, loved by kids."
Patrick O'Flaherty
Managing Director