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SQQQUSIHY

Organic fun for kids

Brand design

products & services

RDA Organic

Creating a new juice for kids

Squeeeeze me

RDA Organic is a young award-winning juice and smoothie company. Yang Rutherford extended its already successful branded range by creating and launching an entirely new 100% organic juice for kids. From initial concepts and naming, to the creation of a variety of playful Squeeezy and Sqqquishy characters, we delivered a new brand full of energy and natural vibrance. It has since won awards for World Juice Innovation and for Fresh Ideas.

Scope

Concept
Character Creation
Naming
Packaging

The Client Comments

"The work that Yang Rutherford undertook for us in the development of the RDA Organic Sqqquishy and Squeeezy range allowed the brand to move seamlessly into the kids drinks and snacking market whilst maintaining the integrity of the brand. The packaging was highly regarded by trade, has great impact at point of sale and more importantly, loved by kids."

Patrick O'Flaherty
Managing Director

our clients

Select a client or project to view our work

Restaurants & Bars

Above & Beyond

Bei

Domain

Duddell's

Feast

Green

Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

Xian

Real Estate

226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

Summer Group

Swire Properties

Unitech Group

Winfield

World Resorts

Wharf Holdings

Fashion & Retail

Debenhams

Gee

Givenchy

Hugo Boss

Josephine Home

LVMH

Moss Bros Group

Ozwald Boateng

Pacific Place

Finance & Institutions

Advent International

American Express

Argentum Consulting

Casa Dei Bambini

CIS Hangzhou

CIS Hong Kong

Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

Others

10 Design

Aedas

RMJM

South China Morning Post

Strata

Style Magazine

Urban Rock

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Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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