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Double 8

Branding by culture

Brand design

Communications

others

RMJM 88 Book

Book design

Getting the message to a much wider audience.

Learn to cook with China's Jamie Oliver. Meet the super power's first super model and its next Pavarotti. Discover the round houses of Yongding County - mistakenly identified as missile silos by the CIA - and what's 'absolutely fabulous' from the editor of Vogue China. Visit the athletics school that's produced over 30 world champions and run into independent Beijing rock bands New Pants, Hedgehog, Carsick Cars. Go inside the Great Hall of the People and travel to Jiuzhaigou Valley - one of the world's most pristine nature reserves full of crystal clear lakes.

Embracing all that is edifying about living in China in the opening decade of this millennium, Double 8 is an eclectic collection of 88 innovations,  creative ideas, people, projects, challenges, achievements, art, fashion, contemporary literature and groundbreaking photography. It's also a corporate sales tool. 

When global architects RMJM asked us to design a brochure celebrating their considerable work in China, we instead proposed a book that would have very little content about the firm. A book that's all about China and its people, we argued, would be a much better way to demonstrate RMJM's understanding of China than a somewhat dry collection of projects. And it would have considerably greater appeal to a much wider audience.

Scope

Art Direction
Book Concept
Book Design
Editorial

Client Comments

"Double 8 is an excellent example of brand building in its most innovative and yet invisible form. This highly imaginative and insightful book pays testament to our architect's deep understanding of China and its unique culture. Double 8 positions RMJM not only as global designers but also China experts. It proved so popular - not only with clients but with everyone who sees it - that we also distribute it through Amazon, book stores and lifestyle shops such as Hong Kong's GOD stores."

David Pringle
Managing Director
RMJM Hong Kong

our clients

Select a client or project to view our work

Hospitality

A Curious Group of Hotels

City of Dreams

Cowley Manor

EAST Hotels

EAST Beijing

Hotel Icon

Hyde Hotels

Langham Hospitality Group

L'Hotel Paris

Marco Polo Hotels

New World Hospitality

Niccolo Hotels

Rediscovered

Rosewood Hotels and Resorts

Sands Casino & Resorts

Shangri-La Magazine

Swire Hotels

The Opposite House

The Upper House

The Workshop

Restaurants Clubs Bars

Above & Beyond

Bei

Domain

Duddell's

Feast

Green

Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

Xian

Real Estate

226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

Summer Group

Swire Properties

Unitech Group

Winfield

World Resorts

Wharf Holdings

Fashion & Retail

Debenhams

Gee

Givenchy

Hugo Boss

Josephine Home

LVMH

Moss Bros Group

Ozwald Boateng

Pacific Place

Products & Services

Essenza Style

KEF Blade

KEF Connects

KEF LS50

KEF R-Series

KEF The Fifty

KEF The Reference

KEF X300

KEF E-Series

KEF M-Series

Ozwald Boateng Fragrance

RDA Organic

Finance & Institutions

Advent International

American Express

Argentum Consulting

Casa Dei Bambini

CIS Hangzhou

CIS Hong Kong

Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

Others

10 Design

Aedas

RMJM

South China Morning Post

Strata

SCMP Style Magazine

Urban Rock

our world

Global projects from
two timezones.

Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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