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Rosewood Phuket

At-One in Emerald Bay

Brand design

Communications

hospitality

Rosewood Phuket

Launching Phuket's newest luxury hideaway

The guest experience

Launching one of the most highly anticipated luxury hotels to open in Asia. 

Rosewood Phuket is located on the 600-meter Emerald Bay beachfront in southwestern Phuket, one of the island’s last remaining areas for a secluded beach resort enclave. Here, Rosewood’s A Sense of Place® philosophy will celebrate the landscape, culture and sensibilities of its special new home.    

The resort is designed to integrate organically into the hillside forest surroundings with an environmentally sensitive, contemporary architectural style showcasing the location’s striking natural attributes. Within this very special environment, Rosewood Phuket guests will feel ‘at one’ with the land and sea. 

 
 
 

The Launch Campaign

Intuitively Rosewood Phuket

Yang Rutherford were commissioned by Rosewood Hotels and Resorts to create a fresh launch campaign that reflects the the resort ecology and its links to the guest experience.


Scope

Concept
Launch Campaign
Art Direction
Storyboard
Photography
Film
Production
Direct Marketing

A Sense of Place

Brand strategy

Communications

Rosewood Hotels & Resorts

Refreshing the ultra-luxury group

Brand design

CTF Finance Centre

Branding the world's 11th tallest tower

our clients

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Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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25 Chelsham Road
London SW4 6NR
UK
Tel +44 207 622 5788
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PO Box 211578
Dubai, UAE
T +971 52 522 0560