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South China Morning Post
Redesigning Hong Kong's leading daily
Redesigning an Asian Icon
The South China Morning Post (SCMP) is Hong Kong's leading English language newspaper. Delivering breaking news and insightful analysis on Hong Kong and China, the award-winning paper is widely considered to be one of the most authoritative and influential in Asia.
Yang Rutherford founding partner Andrew Rutherford was the Creative Director of SCMP prior to founding the agency in 2006. He re-designed both the daily and weekend editions, including some 16 pull-out sections of the newspaper. Before becoming Creative Director Andrew also renamed and art directed Post Magazine - the Sunday Morning Post supplement.
Scope
Newspaper design
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Hospitality
A Curious Group of Hotels
City of Dreams
EAST Hong Kong
Sands Casino & Resorts
Shangri-La Magazine
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Bei
Green
Le Restaurant Paris
Punk - Beijing
Sureno
The Market
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Blake's Advisors
BLV Realty Organisation Inc
Chow Tai Fook
CTF Guanghzou
Fantasia Holdings
Gammon Construction
Nan Fung Group
New World Development
Summer Group
Swire Properties
Unitech Group
World Resorts
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Debenhams
Gee
Hugo Boss
LVMH
Moss Bros Group
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KEF The Fifty
KEF X300
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Advent International
American Express
Argentum Consulting
Casa Dei Bambini
Habour Business Forum
Hong Kong Government
Made in Africa Foundation
Mirae Asset
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