menu
菜单

Style

Brand design

others

SCMP Style Magazine

Rebranded and redesigned

Flexible and simple

By designing a clean, understated cover system - with a highly flexible masthead - Yang Rutherford gave this title a sense of style it previously lacked. The dynamic cropped S form and discrete 'STYLE' may be placed in any position on the cover giving the art director maximum freedom in creating arresting designs. These cover designs are not normally possible because a fixed masthead always limits the choice of image. Without traditional cover-lines, Style's minimalist cover distinguishes itself from others on the busy shelf: it's poster-like appearance says 'style shouldn't have to explain itself'.

Commissioned by publisher South China Morning Post, we also completely re-designed the inside pages, supplying a comprehensive layout grid and design manual for the magazine's art director.

Scope

Brand Positioning
Brand Identity
Magazine Design
Art Direction

Brand design

Communications

South China Morning Post

Redesigning Hong Kong's leading daily

our clients

Select a client or project to view our work

Hospitality

A Curious Group of Hotels

City of Dreams

Cowley Manor

EAST Hotels

EAST Beijing

Hotel Icon

Hyde Hotels

Langham Hospitality Group

L'Hotel Paris

Marco Polo Hotels

New World Hospitality

Niccolo Hotels

Rediscovered

Rosewood Hotels and Resorts

Sands Casino & Resorts

Shangri-La Magazine

Swire Hotels

The Opposite House

The Upper House

The Workshop

Restaurants Clubs Bars

Above & Beyond

Bei

Domain

Duddell's

Feast

Green

Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

Xian

Real Estate

226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

Summer Group

Swire Properties

Unitech Group

Winfield

World Resorts

Wharf Holdings

Fashion & Retail

Debenhams

Gee

Givenchy

Hugo Boss

Josephine Home

LVMH

Moss Bros Group

Ozwald Boateng

Pacific Place

Products & Services

Essenza Style

KEF Blade

KEF Connects

KEF LS50

KEF R-Series

KEF The Fifty

KEF The Reference

KEF X300

KEF E-Series

KEF M-Series

Ozwald Boateng Fragrance

RDA Organic

Finance & Institutions

Advent International

American Express

Argentum Consulting

Casa Dei Bambini

CIS Hangzhou

CIS Hong Kong

Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

Others

10 Design

Aedas

RMJM

South China Morning Post

Strata

SCMP Style Magazine

Urban Rock

our world

Global projects from
two timezones.

Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
map

London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
map