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Slinky

Bar deck and lounge

Brand design

restaurants & bars

Sugar

Bar, deck and lounge

Time to glow

There can't be many bars whose membership card gently begins to glow as the sun goes down. Sugar is the seriously slinky rooftop bar and lounge at Island East that's full of surprise. With its spectacular outdoor deck, 300 feet above Hong Kong harbour, Sugar is where the Quarry Bay crowd head after work for drinks and late-night winding down. 

Yang Rutherford designed the subtle, predominantly white brand identity as well as creating host of quirky items including the luminous membership card and tabletop menu holder made from big lumps of ... sugar.

Scope

Identity
Menus
Bar Items
Membership Collateral

Brand design

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Branding a neighbourhood cafe

Brand strategy

Brand design

Communications

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Creating a new luxury hotel group

Brand design

Communications

The Upper House

Branding a flagship hotel

Brand design

HAGAKI

Contemporary Japanese restaurant

Communications

EAST BRAND PHOTOGRAPHY

100 images bring brand to life

Brand design

East, Beijing

Signage system

Brand design

Xian

Beijing bar and club

Brand design

Communications

The Opposite House

Communicating a vibrant luxury hotel

Brand design

Communications

Pacific Place

Relaunching the iconic mall

Brand design

Sugar

Bar, deck and lounge

Brand design

Domain

Business hub

Brand design

The Workshop

Branding Beijing's conference centre

our clients

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Bei

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Duddell's

Feast

Green

Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

Xian

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226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

Summer Group

Swire Properties

Unitech Group

Winfield

World Resorts

Wharf Holdings

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Debenhams

Gee

Givenchy

Hugo Boss

Josephine Home

LVMH

Moss Bros Group

Ozwald Boateng

Pacific Place

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Advent International

American Express

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Casa Dei Bambini

CIS Hangzhou

CIS Hong Kong

Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

Others

10 Design

Aedas

RMJM

South China Morning Post

Strata

Style Magazine

Urban Rock

our world

Global projects from
two timezones.

Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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