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Slinky

Bar deck and lounge

Brand design

restaurants & bars

Sugar

Bar, deck and lounge

Time to glow

There can't be many bars whose membership card gently begins to glow as the sun goes down. Sugar is the seriously slinky rooftop bar and lounge at Island East that's full of surprise. With its spectacular outdoor deck, 300 feet above Hong Kong harbour, Sugar is where the Quarry Bay crowd head after work for drinks and late-night winding down. 

Yang Rutherford designed the subtle, predominantly white brand identity as well as creating host of quirky items including the luminous membership card and tabletop menu holder made from big lumps of ... sugar.

Scope

Identity
Menus
Bar Items
Membership Collateral

Brand design

Feast - Food by EAST

Branding a neighbourhood cafe

Brand strategy

Brand design

Communications

Swire Hotels

Creating a new luxury hotel group

Brand design

Communications

The Upper House

Branding a flagship hotel

Brand design

HAGAKI

Contemporary Japanese restaurant

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Restaurants & Bars

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Bei

Domain

Duddells

Feast

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Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

Xian

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226

Blake's Advisors

BLV Realty Organisation Inc

Chow Tai Fook

CTF Guanghzou

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

Summer Group

Swire Properties

Unitech Group

Winfield

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Gee

Givenchy

Hugo Boss

Josephine Home

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Moss Bros Group

Ozwald Boateng

Pacific Place

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Chinese International School

Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

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our world

Global projects from
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Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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