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Opposite attracts
Place of contrasts
The Opposite House
Communicating a vibrant luxury hotel
Unexpected communications
A vibrant and contrasting mix of modern and traditional,
The Opposite House is a highly innovative small luxury hotel that lives up to its name. Unexpected, unusual and visually stunning, the hotel was designed by celebrated Japanese architect Kengo Kuma. There's nothing else quite like it. Located in the Sanlitun district of Beijing, The Opposite House is Swire Hotels' first property in China.
Yang Rutherford were challenged by the client to create a suite of digital and printed marketing materials that are as innovative and visually stunning as the hotel itself - albeit in an understated manner.
In addition to excellent feedback from guests and the travel industry, the hotel's website was selected for publication by Communication Arts soon after its launch.
Scope
Copywriting
Brochure
Art Direction
Main Website
Sureno Website
Bei Website
Punk Website
our clients
Select a client or project to view our work
Hospitality
A Curious Group of Hotels
City of Dreams
EAST Hong Kong
Sands Casino & Resorts
Shangri-La Magazine
Restaurants & Bars
Bei
Green
Le Restaurant Paris
Punk - Beijing
Sureno
The Market
Real Estate
Blake's Advisors
BLV Realty Organisation Inc
Chow Tai Fook
CTF Guanghzou
Fantasia Holdings
Gammon Construction
Nan Fung Group
New World Development
Summer Group
Swire Properties
Unitech Group
World Resorts
Fashion & Retail
Debenhams
Gee
Hugo Boss
LVMH
Moss Bros Group
Products & Services
KEF The Fifty
KEF X300
Finance & Institutions
Advent International
American Express
Argentum Consulting
Casa Dei Bambini
Habour Business Forum
Hong Kong Government
Made in Africa Foundation
Mirae Asset
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Client Comments
"Our hotel and restaurant websites, hotel brochure and various other pieces of collateral are beautiful representations of the unique style of architecture and service delivery for which we have become known. They are stunning visual presentations of our brand.
Yang Rutherford understand our brand, our value proposition and exactly how we want to be different. We consider our early work with Yang Rutherford integral to the success of The Opposite House and Swire Hotels."
Anthony Ross
General Manager