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Opposite attracts

Place of contrasts

Brand design

Communications

hospitality

The Opposite House

Communicating a vibrant luxury hotel

Unexpected communications

A vibrant and contrasting mix of modern and traditional,
The Opposite House is a highly innovative small luxury hotel that lives up to its name. Unexpected, unusual and visually stunning, the hotel was designed by celebrated Japanese architect Kengo Kuma. There's nothing else quite like it. Located in the Sanlitun district of Beijing, The Opposite House is Swire Hotels' first property in China. 

Yang Rutherford were challenged by the client to create a suite of digital and printed marketing materials that are as innovative and visually stunning as the hotel itself - albeit in an understated manner.

In addition to excellent feedback from guests and the travel industry, the hotel's website was selected for publication by Communication Arts soon after its launch.

Scope

Copywriting
Brochure
Art Direction
Main Website
Sureno Website
Bei Website
Punk Website

Client Comments

"Our hotel and restaurant websites, hotel brochure and various other pieces of collateral are beautiful representations of the unique style of architecture and service delivery for which we have become known. They are stunning visual presentations of our brand.

Yang Rutherford understand our brand, our value proposition and exactly how we want to be different. We consider our early work with Yang Rutherford integral to the success of The Opposite House and Swire Hotels."

Anthony Ross
General Manager


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Select a client or project to view our work

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Bei

Domain

Duddell's

Feast

Green

Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

Xian

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226

Blake's Advisors

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CTF Finance Centre

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Unitech Group

Winfield

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Gee

Givenchy

Hugo Boss

Josephine Home

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Ozwald Boateng

Pacific Place

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American Express

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Casa Dei Bambini

CIS Hangzhou

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Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

Others

10 Design

Aedas

RMJM

South China Morning Post

Strata

SCMP Style Magazine

Urban Rock

our world

Global projects from
two timezones.

Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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