Grow instinctively

Cross Cultural Identity

Beijing-based Tiger Cub Funds provide management expertise, stock market investments and capital services for private enterprises. It supports SMEs primarily in the food, medicare, education and logistics sectors. Tiger Cub Funds operate globally with its partner UBS.

Typical of Yang Rutherford's work in China, the brand identity is firmly cross-cultural – appealing to both Chinese and overseas investors. The hand drawn tiger cub may appear Asian in origin, but is formed from a single embellishment of the type found on international currencies, bonds or other financial agreements. While the identity is fresh, young and energetic, it also deliberately has the feel of an established financial institution.