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Soul living

In the city

Brand design

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real estate

TwoTwoSix

Boutique residential development

Brave new world

TwoTwoSix Hollywood Road is a boutique development that sold at very close to Hong Kong's highest prices for one-bedroom apartments. Located in the heart of Sheung Wan - an area best known for its dried fish shops - the four storey building broke three of the city's cardinal property rules: luxury needs an exclusive address, a high floor number and a design that's loud and visibly wealthy.

Inspired by TwoTwoSix's arrestingly chic - yet homely - interiors from celebrated London designer Ilsa Crawford, and informed by Sheung Wan's rich character, we created a sales book called 'Soul Living'. A quote on its opening pages from Oscar Wilde sets the scene: "Nothing can cure the soul but the senses, just as nothing can cure the senses but the soul". Filled with images of charming colonial buildings, one-off designer boutiques, contemporary art galleries and chic brasseries - as well as quotes from well-known locals - the book has a unique atmosphere and diversity all of its own. With a laser cut slipcase - inspired by the front gates - and hidden pages that reveal a surprisingly green view, the book is both an understated and stylish piece of communication.

Scope

Brand positioning
Brand Identity
Brochure Design
Advertising
Website
Copywriting

Client Comments

"Yang Rutherford understood our vision from the very beginning. Their moniker 'Soul Living' sums up perfectly what the design and location of TwoTwoSix is all about. Sharing our passion for up and coming Sheung Wan, they designed a compelling book which captures the area's unique spirit brilliantly. This, together with the clever identity design and advertising, helped us attract the right buyers quickly and made TwoTwoSix such a success story."

Alan Lo
Blake's Advisors

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Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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