Stay connected

A fresh approach

U Hotels are a new kind of budget experience for young Chinese business travellers who want consistent levels of boutique comfort. Located in prime commercial districts, U Hotels place guests exactly where the business action is. With an active social program and communal style dining, they also bring travellers together. Free Wifi throughout the hotel keeps guests in touch with their friends and family. And, the freshly prepared, healthy food at the  'Hub' restaurant connects guests to balanced living while on business.

Yang Rutherford created the brand positioning 'stay connected' as well as the hotel group's engaging identity, made from a series of five U forms connected together.