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Brand design

Communications

hospitality

The Upper House

Branding a flagship hotel

Creating intrigue

Catching Hong Kong's five-star hotels napping, Swire Hotels re-imagined the luxury guest experience from the ground upwards at its flagship Hong Kong property - The Upper House. With its understated feeling of residential calm, friendly informal atmosphere and wonderfully understated interior by Andre Fu, The Upper House has won international recognition from Conde Nast, Wallpaper and TripAdvisor. It is the very latest word in urban chic.

From the quirky hotel art inspired identity - a sculptural U form with reflection below - to the lenticular self-animating guest room key card, we created designs that are as uniquely individual as the hotel itself. Designs that interact with guests and become talking points for the brand. From the brochure slipcase that gently slides opens to reveal a stunning view of Hong Kong harbour (taken from the hotel) to the sumptuous guest umbrella, we created a highly distinctive and surprising on-brand experience.

Scope

Brand Identity
Brochure
iPod Touch Screens
Guest Items
Main Signage
Advertising
Packaging
Gift Card
Guest Communication
Art Direction

Client Comments

"From the outset Yang Rutherford understood the brand essence and set about creating an unexpected identity and surprising applications to express it. Their innovative ideas provided us with items like the double-skin umbrellas were great fun. The guest room key card, in particular, was an interesting and different and a wonderful talking point. All these applications added to the interest that fast developed around the hotel. Our clients identified these items with our brand and they were quickly in demand."

Dean Winter
General Manager

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Swire Hotels

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Sugar

Bar, deck and lounge

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Xian

Beijing bar and club

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Domain

Business hub

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East, Beijing

Signage system

Brand design

Communications

The Opposite House

Communicating a vibrant luxury hotel

Communications

EAST BRAND PHOTOGRAPHY

100 images bring brand to life

Brand design

Communications

Pacific Place

Relaunching the iconic mall

our clients

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Hospitality

A Curious Group of Hotels

City of Dreams

Cowley Manor

EAST Hotels

EAST Beijing

Hotel Icon

Hyde Hotels

Langham Hospitality Group

L'Hotel Paris

Marco Polo Hotels

New World Hospitality

Niccolo Hotels

Rediscovered

Rosewood Hotels and Resorts

Sands Casino & Resorts

Shangri-La Magazine

Swire Hotels

The Opposite House

The Upper House

The Workshop

Restaurants Clubs Bars

Above & Beyond

Bei

Domain

Duddell's

Feast

Green

Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

Xian

Real Estate

226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

Summer Group

Swire Properties

Unitech Group

Winfield

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Wharf Holdings

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Gee

Givenchy

Hugo Boss

Josephine Home

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Moss Bros Group

Ozwald Boateng

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Ozwald Boateng Fragrance

RDA Organic

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Habour Business Forum

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Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

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10 Design

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RMJM

South China Morning Post

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Urban Rock

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Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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