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A new luxury

With provenance

Brand design

fashion & retail

Josephine Home

Launching classic luxury

Timeless elegance and craftmanship

Josephine Home was founded in the belief that, while fashions may change, a desire for true quality and style would never entirely disappear. This belief has led the founder on a personal quest to rediscover original bed linen, household textile traditions and its great craftsmen.

To underscore Josephine Home's quest we crafted an elegant, finely scripted logo form. When the silver J is mirrored it forms an H to create a sophisticated and understated quality marque. Meanwhile a range of bespoke packaging was developed to heighten the anticipation of quality and engender a sense of craftsmanship when products are presented. Subtle herringbone texture and silk ribbons all form part of a luxurious and timeless brand experience.

Scope

Identity
Packaging

Client Comments

"The Yang Rutherford team
was able to grasp the Josephine
Home brand instantly and
designed a sophisticated yet
simple logo for us which
encapsulated our
identity perfectly."

Stephanie Betts
Founder & Creative Director

our clients

Select a client or project to view our work

Hospitality

A Curious Group of Hotels

City of Dreams

Cowley Manor

EAST Hotels

EAST Beijing

Hotel Icon

Hyde Hotels

Langham Hospitality Group

L'Hotel Paris

Marco Polo Hotels

New World Hospitality

Rediscovered

Rosewood Hotels and Resorts

Sands Casino & Resorts

Shangri-La Magazine

Swire Hotels

The Opposite House

The Upper House

The Workshop

U Hotels

Restaurants Clubs Bars

Above & Beyond

Bei

Domain

Duddell's

Feast

Green

Hagaki

Le Restaurant Paris

Punk - Beijing

Sugar

Sureno

The Market

Xian

Real Estate

226

Blake's Advisors

Chow Tai Fook

CTF Finance Centre

The Dalat at 1200

Fantasia Holdings

Gammon Construction

Grosvenor Crescent

Karma Lakelands

Nan Fung Group

New World Development

Ocean 3651

Summer Group

Swire Properties

Unitech Group

Winfield

World Resorts

Wharf Holdings

Fashion & Retail

Debenhams

Gee

Givenchy

Hugo Boss

Josephine Home

LVMH

Moss Bros Group

Ozwald Boateng

Pacific Place

Products & Services

Essenza Style

KEF Blade

KEF Connects

KEF LS50

KEF R-Series

KEF The Fifty

KEF The Reference

KEF X300

KEF E-Series

KEF M-Series

Ozwald Boateng Fragrance

RDA Organic

Finance & Institutions

Advent International

American Express

Argentum Consulting

Casa Dei Bambini

CIS Hangzhou

CIS Hong Kong

Coutts World Card

Habour Business Forum

Hong Kong Government

Made in Africa Foundation

Mirae Asset

Tiger Cub Funds

Others

10 Design

Aedas

RMJM

South China Morning Post

Strata

SCMP Style Magazine

Urban Rock

our world

Global projects from
two timezones.

Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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