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Jiu Xian Qiao

The wine immortal

Brand design

restaurants & bars

Xian

Beijing bar and club

Identity born out of legend

Xian is a lively Beijing bar and lounge that takes its name from local legend. The story goes that in ancient times a 'wine immortal' swaggered across a small bridge on JiuXianQiao Road (the present day location of Xian). By chance or choice, he dropped his wine pot into the river; from that day on, the fruity water tasted of wine. The story spread far and wide, encouraging people to call the bridge 'The Wine Immortal bridge' or 'JiuXianQiao' in Chinese.

Being inspired by the industrial architecture of Beijing’s 798 Art Zone, Xian is East hotel's factory of fun. From the pumping sounds of the music room to the laid-back lounge, from the frothy beers and foosball chants in the games room to the refined environs of our whiskey bar - Xian is all about the dynamics.

Yang Rutherford created Xian's 'legendary' identity featuring the very 'happy' immortal, together with the bar's signature signage and menus.

Scope

Identity
Menus
Brand Character
Signage

Brand design

East, Beijing

Signage system

Brand design

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Hong Kong

13F Fung Lok Commercial Building
163 Wing Lok Street
Sheung Wan
Hong Kong
Tel +852 2850 6262
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London

25 Chelsham Road
London SW4 6NR
United Kingdom
Tel +44 207 622 5788
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